![]() ![]() Websites with low DA scores can still and often do rank high in search engine results. That’s why Moz emphasizes that this metric is comparative. What is a Good Domain Authority score?īecause Domain Authority is on a 100-point scale, it can be tempting to categorize certain scores as “good,” or “bad.” But earning a perfect DA score is a nearly impossible feat that only the biggest, most popular of websites have ever earned. But to keep it as simple as possible, it’s all about your backlink profile. You can read all about the math behind Domain Authority in Moz’s Authority Scoring Guide. ![]() Sites with more backlinks and unique referring domains are more likely to have higher DA scores. Moz gathers this information from its constantly updated Link Explorer index. ![]() There are several factors that Moz uses to calculate DA, but the most significant is the inbound links pointing to your domain, also known as backlinks. Domain Authority is on a 0-100 scale with higher scores predicting stronger ranking potential.Ĭurious about the Domain Authority score for your own website? Check your score with this free Domain Authority checker.
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